To somewhat continue and clarify my last blog, I have decided to add another on that topic.
Groups of people everyday vie for the publics attention. Each hopes to draw more people to their cause. How do they get the public's attention? Most often with shock value. Graphic or disturbing images or strange facts.
These images certainly do what they were intended to do. Grab the audience's attention. I;m not saying that any of the issues which these ads are any less valid than any I didn't post, and I'm not saying that these are not causes that need attention, that is something else. The point I'm trying to make is, what kind of information do people really get out of these ads.
We have shocked people, we have gained their support, but what do they really know about the issue. Usually, just what you tell them,. So here is what I propose, tell people the truth. Gove it to them straight. Just the facts. Don't try to give them startling statistics, more often than not skewed for impact. Stop trying to scare and shock people into siding with you. Give them some facts, give them a place to find more facts. Let them see these facts and let them decide on their own. If they really care about the issue, then the fats alone will be enough to draw them to the cause. Base emotional responses from shocking images are not good basis for a strong supporter.
Stop with the shock. Give me facts. Give me truth.
*Note** *please note that I am not trying to accuse or point ou any of the ads or campaigns in this blog. I merely used the images to illustrate the type of image I was talking about.*
• 
• 
• 
• 
• 
Nice to see a change in blog topic around here (that isn't shallow), though I don't think some of them are as empty as you imply.
The heart one, for example, shows that there's really no difference between people of different color. The anorexia one shows what an anorexic looks like, without the layers of clothes many wear.
The point of most advertising is to catch a person's interest in an instant and leave a lasting impression. A bunch of words will never do that in typical advertising.
-- quis custodiet ipsos custodes?