Fox News has long topped the ratings among the cable news networks. But as the trade magazine Broadcasting & Cable reports, the ratings at Fox--particularly among the most important age demographic--is dropping "precipitously":
Slackers at Fox News Channel, you're on notice! Your boss is not pleased. Fox News Chairman Roger Ailes is on the warpath following his network's recent ratings slump, and he won't hesitate to clean house to turn things around.
So far during the second quarter, the No. 1 cable news channel's primetime schedule has dropped 22% in its core 25-54 demo and 8% in total viewers. The first quarter was even worse.
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Production values are slipping, and bookers aren't competitive enough, relying too heavily on the same pool of faces and settling for authors or actors after they've already been on CNN or ... gasp ... MSNBC.
Ratings at Fox News are down two quarters in a row--and "not by insignificant amounts." A look at the most recent primetime ratings available on the TV Newser blog shows that MSNBC's "Countdown with Keith Olbermann" is catching up with Fox News' big star, Bill O'Reilly, among the important 25-54 demographic (however Olbermann continues to trail big among all viewers).
Fox may even see competetion from the Progressive side of the political spectrum, as noted at the YearlyKos convention:
But, as of this writing at least, the most interesting and important thing I heard during the duration of Yearly Kos was that progressives of means were contemplating the purchase of media outlets -- including television networks -- to help counteract the effect of the vast conservative media, from talk radio to Fox News. If these discussions come to fruition and a wholly progressive network of television and radio stations are able to reach the bulk of American voters, we will be able to greatly hasten the day when we are able to continue building on the forward-thinking policies of the New Deal era and the 1960s. Gauging by the seriousness with which some of the convention's attendees discussed this effort, I am cautiously optimistic that change could come sooner rather than later.
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Hooray! Maybe people are finally getting the message the Fox News is just a propaganda machine for right wingers.
olbermann needs to be shown more, hes is big for ratings
HAHA, think again, seen the ratings lately? When big news happens, Americans always come back to Fox News. Why? Because nobody trusts the America bashing arrogant liberals at CNN and MSNBC! The recent events in the middle east are the newest evidence of this.
Fox is one of the only media outlets in the country that is not a propaganda machine for marxist liberals that hate America.
"Education without values, as useful as it is, seems rather to make man a more clever devil."-C.S. Lewis